Afterpay is committed to fostering financial freedom for all—a mission we actively supported through our collaboration on their TikTok platform.

We focused on revitalizing Afterpay’s TikTok presence with a refreshed and playful creative direction. This approach not only tapped into trending memes but also stayed true to Afterpay’s core values of promoting financial wellness.

By working closely with key Afterpay merchants, we developed content that showcased exclusive deals and promoted sales, directly engaging the TikTok community. Our strategy encompassed designing on-brand graphics tailored for TikTok, crafting short-form videos that resonated with the platform’s audience, and collaborating with influential brand ambassadors to create original content centered around financial empowerment. This concerted effort not only bolstered Afterpay’s presence on TikTok but also reinforced its mission to empower individuals through responsible financial management.